The Mary’s Books proposal was a semester‑long client project where I worked with a small team to research the company’s needs and create a strategic plan for expanding their reach. Our goal was to understand their audience, identify growth opportunities, and present clear, actionable recommendations.
My work included conducting market research, analyzing customer segments, and reviewing the company’s existing communication channels. I helped shape the proposal’s messaging, wrote sections of the report, and contributed to the overall structure and design. We focused on creating a document that was both professional and easy to navigate, using visuals, clear headings, and purposeful organization to guide the reader.
This project strengthened my skills in collaborative writing, audience analysis, and strategic communication. It also gave me experience producing a polished client‑ready document that combined research, writing, and thoughtful design—skills I now bring to every project I work on.